A mammoth task, a post like this. Trying to sum up all the things I loved in 2018, jumping from season to season, trend to trend. Taking a look back, it seems that 2018 bought me some structure and some routine. I guess you could say I am becoming more and more comfortable with my image (something which is always a journey, never a destination). This made purchasing beauty products and clothes relatively easy. During the latter part of the year I dyed my hair dark and this sort of set off a little fire inside of me. I began to really ‘get’ what I was about, what my vibe was. Having social media shoved down our throats 24/7 it’s super easy to try and recreate something inspired from someone else. Whilst that’s fine it doesn’t always work. A hairstyle, an outfit, sometimes it just looks shit. I’ve been there before! The embarrassment of getting it wrong is something we all know. Knowing what works for you, your face, body, mind, even soul, only goes in your favour and it’s about making yourself feel comfortable which then only makes you feel more confident too! Win win. Although, admittedly it’s something to tackle with, all the god damn time. 

As I said, once I dyed my hair darker, I felt like I didn’t need to try so hard. Everything became much more effortless. If you’ve ever been blonde before you’ll know the pain that comes with maintenance like that. Also, I felt like the end result only looked good when my tan was perfect, skin was perfect, make-up was perfect. I didn’t have time for that. I don’t have time for that! So, hair on point (if I do say so myself) and then everything else that followed seemed to fall into place. Skincare became more of a priority over make-up and my outfits consisted of simple t-shirts or jumpers and bold midi skirts, finished off with boots and hooped earrings. Always hooped earrings. I’m forever spotting this meme floating about that says ‘I can’t wait until I’m financially able to afford who I really am’. Makes me laugh so much because if we could, I’m sure we would all change ourselves in a heartbeat, or a paypal transaction, so to speak.

So, what was floating my boat in 2018? So many things! I think they can easily be summed up from what I took away with me for a little hotel staycation. Last year I started becoming more minimal with my make-up and this also took me through to 2019. I ditched the eyeliner during the week, saving it for a little weekend flare. I got to grips with my base and favoured a touch of much-needed primer on my skin, a dab of freshly glowing illuminator on my cheeks and just a quick flick of mascara. Simple but effective. Nothing crazy, nothing heavy. After a slather of morning moisturiser I always, always, always use a primer because it’s the one thing that keeps my spots at bay, as best as it can. I also jumped on the Clinique High Impact hype. I went to a Clinique event in 2018, a joint event hosted by beauty influencer Emma Hoareau, someone that I go to for all my skincare advice and needs, we had a great chat that day and it was really lovely to meet her. She’s got all the secrets! I’ve stripped a lot of my make-up habits back, mainly because my skin starting feeling really stressed out. I was suffering from dry skin around my eyes which is incredibly irritating. These things can happen I guess, when you’re feeling maxed out. Hence the emergency hotel staycation and operation TLC!  


I find myself dressing myself up in other ways. Not always leaning to make-up to make me feel good. I say feel good, I mean mask the fact that I wasn’t at that time feeling all that good. The powers of a saucy little under number and a hint of fragrance, eh? I gave my underwear drawer a much needed revamp. 50% for me, 50% for my new boyfriend. When you’re single for so long, the underwear drawer doesn’t get much attention, for obvious reasons. Poor guy! I also found a few new fragrances to explore! One that I really enjoyed and got through quite quickly (subtle spritz, not pour/douse – must remind myself) was Ghost Deep Night. I always wore this on evenings out because it definitely had that vibe. A sort of ‘after dark’ kind of scent. I loved it! In addition to some new undies and found fond fragrance, I played around with layering up jewellery. As I said above, I always wear hoops. I’m the kind of girl that on a no make-up day, with hair tossed into a bun and gym clothes appointed, I still have to pop on the hoops. Feel totally naked without them. But, I fancied a little extra something something here and there and I fell in love with anything stars and moon style. Pretty little studs, elaborate chokers, I played around with a few different styles.  

18A42D83-1D9B-4AA7-9F0E-13F516ECE63C12CA609D-FEFD-4A9E-9CCB-21E05F423176Processed with VSCO with av8 preset

Other favourites of mine from 2018

The Ordinary Glycolic Acid Toning Solution

Elemis Pro Collagen Marine Cream

This Works Evening Detox Clay Mask

Elizabeth Arden Prevage City Smart Hydrating Shield

 James Read Tantour Sculpting Duo 

Collection 2000 Lasting Perfection Concealer

Trinny London Cordy Lip Glow

3INA Glide n Shine Silver Pop Eyeshadow

Leighton Denny Expert Nails Nail Illuminator

Crabtree & Evelyn Pomegranate and Argan Oil Hand Therapy

Phillip Kingsley Elastizer

James Read One Hour Bronzing Mousse

How lovely of you to drop by!

It's Emma over email but Ems face-to-face. By title, I'm a writer, photographer, creative, social media co-ordinator and more importantly rosé drinker. I'm also a daughter, sister, auntie, girlfriend and friend. I overshare and I swear. I have been dedicating my time to this space for four years. Lifestyle topics are my specialty, with a dose of daily fashion thrown in for good measure.

tunes on repeat