It’s no secret or surprise that online shopping has fast become one of the most popular ways to shop, it’s made so easy with a few quick swipes here and there and the simple click of a button. Which, I must say, is bloody convenient as with working full time slap bang in the middle of the usual retail hours, online shopping is a regular occurance for me! I’ve definitely spent my fair share of time scrolling pages and pages of clothes on the hunt for that perfect weekend outfit.
It’s time saving, easy to do and with so many discount codes floating about, totally beneficial. I’m a massive fan of online shopping but after a recent trip to the high street I forgot how much I also enjoyed shopping in store. Online shopping is of course a godsend but can it ever match the atmosphere of the high street? If I’m not looking for anything in particular and fancy a general browse, I do prefer to peruse the shops along London’s popular Oxford Street.
For me, it’s always been about the experience as a whole and this takes me back to shopping as a teenager. The smallest purchase made me feel great, especially walking out of the shop with my prized possession in tow. There’s something about online shopping that doesn’t quite feel real, it all happens so quickly and before you know it the tab is closed and job done. Sometimes that’s exactly what it feels like, a job! There’s also that dreaded moment when your parcel arrives after a painful wait (I’m impatient, what can I say) and you try on the piece you’ve lusted over on screen, just for it not to look quite how you wanted. Don’t even get me started on the process of returns! Recently I took a little drive into town with the aim of browsing the shops the old fashioned way and I had honestly forgotten how easy it is to walk into a shop and take it all in. See, touch and try the clothes, all casually with a Starbucks in hand!
Of course, both avenues come with pros and cons and internet shopping has come along leaps and bounds all with a little help from social media and marketing. I think it’s important not to push retail aside and more importantly the independent shops fighting for a piece of the pie.
Has the high street had its day? Or, are flustered fitting rooms and beautiful window displays all a playing part of the shopping experience?
I’d love to hear your thoughts..
It's Emma over email but Ems face-to-face. By title, I'm a writer, photographer, creative, freelance marketer and more importantly rosé drinker. I'm also a daughter, sister, auntie, girlfriend and friend. I overshare and I swear. I have been dedicating my time to this space for four years. Lifestyle topics are my specialty, with a dose of daily fashion thrown in for good measure.