Social media executive by day, blogger by night. Luckily for me, the two naturally go hand in hand! Thankfully, I’m a year into my job now but it’s fair to say I probably wouldn’t be if it wasn’t for my blog and the added of bonus of showing this off in my interview. This was my ‘hey, look what I can do’ moment and it’s safe to say, it sealed the deal!

Being creative is in my bones, it’s something that comes completely natural to me and being able to put this into practise day to day in my job and on the side through my blog is so much fun. This isn’t to say that it hasn’t also been tough juggling the two. I’ve been on a roller-coaster learning curve! It’s part balancing act, part mind-set. When you create something that you love, it’s normal to feel precious about it and with time, I’ve learnt to relax with this. Well, when you work for brands, ultimately, you have no choice!

I’ve put together my thoughts and feelings about working in a social media environment as a blogger and how to cope with this. If you’re looking to move into this type of role, you may find this useful. I’m laying my cards out on the table with this one, honesty is the best policy!



A huge part of my role includes taking photos and of course, this is something I do all the time for my blog. Sometimes, I’ll snap up a really nice image at work, something that would look oh so delightful on my own blog and before I know it I find myself getting all sentimental about it (especially when it receives a load of attention and likes on social media). More often than not I have to take a step back , disconnect and completely detach. I can’t have this for myself, this is not mine, it’s for the brand. I have to be logical and remind myself that if I produce content for a brand and it does well, I’m doing my job right!

Learning to tailor your tone of voice takes time. I work over three beauty brands, all very different and all with contrasting demographics, throw in my blog and this all makes for a very interesting concoction! The way I talk to you guys is rather different to how I address the audience of the brands. I have to remember to switch and get into the zone of another voice. My blog is a place where I can be myself and I can chat like I’m having a natter with old school friends. The content on here is light, uninformative, chatty, full of slang (swearing from time to time) frankly, it’s as relatable as it can be for a twenty-something, occasional sassy female!

Similar to the above, finding your individual online style really helps to separate your blog content with work. Creating a brand identity is no different when doing so for your blog. More recently, my personality is really starting to come through on my social media channels along with a running theme. This makes managing a blog and holding up a creative job easy as I have a clear direction on both and I don’t feel like anything overlaps or confuses me.



When it comes to handling criticism in a creative role (as hard as it is) it’s worth trying to adapt a thick skin. Believe me, this is the hardest one of them all! In the words of my manager ‘it’s time to toughen up’ and as direct as that sounds, it’s accurate advice. If you’ve ballsed up a spreadsheet for example, that’s fairly easy to take on the chin, it’s wrong and it can be fixed but when someone picks apart your ideas, it’s a whole different story. Trying not to take things to heart took some time for me and that’s okay because at the end of the day I’m proud to say I’m human, I have feelings, I’m also passionate and invested in other peoples thoughts and opinions. If I get a negative comment on my blog, it’s a lot easier to swallow as I have nobody else to answer to but myself, at work your content is there for all eyes to see. A gentle reminder to myself usually gets me back on track; it’s work so it’s there to be nit-picked! It’s just worth remembering that everyone has different tastes and take comfort in that what you like somebody else may not and vice versa. Anyway, food for thought here but when it comes to creative content, is there really a right or wrong?

Well, there you have it. I clicked publish and I put it out there, an honest post about the cross-overs of work life and blog life. If you have any additional tips, feel free to share as I would love to hear them but of course, go easy on me eh! *wink*

How lovely of you to drop by!

It's Emma over email but Ems face-to-face. By title, I'm a writer, photographer, creative, social media co-ordinator and more importantly rosé drinker. I'm also a daughter, sister, auntie, girlfriend and friend. I overshare and I swear. I have been dedicating my time to this space for four years. Lifestyle topics are my specialty, with a dose of daily fashion thrown in for good measure.

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